Vertical thinking gives us the gift of logic. Lateral thinking gives us the gift of creativity. Whenever you are faced with rapid change, fierce competition and the need to work miracles against all odds, that’s when you need the tools of lateral thinking. Developing breakthrough ideas dose not have to be the results of exhaustive brainstorming sessions. There is a proven, deliberate and systemic approach to creativity that will resulting innovative ideas and solutions. Lateral thinking is a creative process that empowers people by adding strength to their natural abilities, a process that improves creativity, innovation and one which leads to increased productivity and profits.